Basmati grains contain 0.09 parts per million of the chemical compound 2-acetyl-1-pyrroline, which is about 12 x more than concentrations found in unscented rice varieties and enough to give Basmati its distinctive spicy fragrance.

That aroma - along with fine, slender grains and a soft, fluffy texture when grown in India under special climate and fields irrigated by sweet water of Himalayan when cooked - has made Basmati the world's most sought-after rice, fetching up to 10 times more than common rices on international markets.

Rice is a complex carbohydrate, an important part of the human diet, used to fuel the body. Complex carbohydrates are stored in muscles and released as energy when needed. Nutritionists recommend at least half the calories we consume should come from complex carbohydrates.

Rice protein, when compared to that of other grains, is considered one of the highest quality proteins.

It has all eight of the essential amino acids, necessary building blocks for strong muscles. Rice is also a good source of other essential nutrients - thiamin, riboflavin, niacin, phosphorus, iron, and potassium.

Organic brown or white Basmati long grain aromatic rice is

• healthful,
• is non-allergenic and gluten free,

• is best suited for persons with special dietary needs,

has

• only a trace of fat,
• no cholesterol,
• no sodium.